Using Meta Tags?

In this post we'll talk about onpage optimization. The biggest part of onpage optimization takes place in the code of your website, so HTML basics are a must to understand this post.

Meta Tags

The Meta tags "keyword and description" have lost their importance since the first days of Search Engine Optimization. This applys more to the metatag-"keyword". This metatag is used in the code of the website and is hidden for the website visitor, that`s why it could be used easyly to influence the search results in SE. There are many people today who completely neglect the meta tag "Keyword". Never the less it should be still used for new sites. Mainly the discription- meta tag should be still used, because it is shown in the Search Engine search results and there you may get more attention to your site. In my case it is ("hot seo news for noobs"). That´s why the description metatag should be chosen well and describe your homepages with a view words or a whole sentence. Use a maximum of 200-250 characters for the two meta tags.

Es gibt noch weitere Meta-Tags die aber keine direkte Auswirkung auf das Ranking haben. So kann der robots-Metatag genutzt werden um den Suchmaschinen verschiedene Anweisungen zu geben. Zumindest die großen Suchmaschinen sollten sich daran halten. Mit folgendem Meta-Tag kann man die Suchmaschinen dazu anweisen die Seite nicht zu indexieren: In diesem Fall sollte allerdings auch die robots.txt genutzt werden. Nach der Datei robots.txt suchen die Suchmaschinen-Robots im Stammverzeichnis einer Domain, also zum Beispiel unter "http://www.domain.de/robots.txt". Mit Hilfe der Datei robots.txt kann man die Suchmaschinen-Robots anweisen bestimmte Verzeichnisse und Dateien nicht zu indexieren. Die robots.txt könnte zum Beispiel wie folgt aussehen:

There are some more meta tags, but they don`t influence your PR directly. There is for exampla the robot -metatag that is used to give the SE robots commands. Mainly the robots of large SE would use the robots tag. In every case the robots.txt should be used, so they can crawl in the root directory of the page. This would loo like"http://www.domain.com/robots.txt. With the help of robots.txt you can command the robots not to index some sites, you don´t want to be indexed. That may look like:

User-agent: *
Disallow: /directoryx/
Disallow: /fileix.html

In this case the robots are commanded not to index the directoryX and the file filex.html.


Another useful tag is:

"< meta http-equiv="cache-control" content="no-cache ">"

So the search engines would cache your site and only show results with adirect link to your website.


Check out this meta tag generator.

ps: I think we should also talk one time about the SEO guide to Google's supplemental results, LSI aspect of SEO copywriting, and I ll tell you a weird SEO story about the Iranian Google bomb.

How important is content for SEO?

When people create a website and start to optimize it for search engines like google (which may take much time) they forget the things which are more important than SEO. Content. Google can not see pictures, so the only way to let them know what you have on your site may be via text. Is it really so difficult to put text on our sites?

many website creators care more on how the site looks like, and take less care about it´s functions.It is true that Flash, can be used to create a very beautiful site, but nice layouts with animations, completely neglect the fact that we are building a useful site for the world, not just for us.

When optimizing you sites, its content should be the first thing you think of. Many people may say "I don't even know what to write." Well, your site is an extension of your business/service/whatever, and as such you are likely to be well versed in that area. But I think people get caught up in the idea that the text is going to be placed on the site, promoting the attention to variables such as what font to use, what color, how it will look, etc.

So what to do to create a text. The best advice I can give you is to write your text with pen and paper and then type it via textpad not word (this may cause problems with copy and paste). Just write about anything of your business, yourself, your service, everything can be used in future, you never know how things will develop in future. You should try to write specific (for keyword reasons). That way it isn't hard to create an article with more than 1000 words. You may not use everything ones, but maybe in future. 500 words of text may be enough for a site, you see, this may be a good start.

After all think about spacing, fontsize, color and so on. This is one of the biggest
mistakes which are done while creating content for your site.
Try it out, this method will surly help. Content is so very important to search engine optimization, and should be treated as such.

Did this article help? Please comment.