Search engine marketing is the base for the success of any online venture. And keyword research is the basis of doing successful search engine marketing. Basically, search engine marketing is nothing but all the different marketing strategies that are adopted by online sites to market their goods and services in major search engines on the web. Compared to the other traditional methods of marketing, search engine marketing has been found to be the most successful and effective marketing strategies for any online products. So if you are into online buying and selling of goods, search engine marketing is what you should be doing and search engine marketing tips are the guide that you can use for this. Search engine tips can guide you in the proper direction for the marketing of your product in major search engines on the web. So all you need to do is identify what search engine marketing strategies will best suit your market. More than 95% of online visitors seek the help of search engines to find out anything on the web. Well I am not saying this, but a research by a major institution says it and you need to take special notice of this, if you want to succeed in your online business. All your business and marketing strategies must be aimed at bombarding your target audience with lots of information about your product. So search engines become your automatic choice for advertising your product on the web. To advertise about your product on the web, it is very important for you to find out the appropriate keywords using which you want customers to buy goods from your online site. To search for anything on search engines, you need to type in a phrase and based on this the results will be displayed to you. To succeed on the web, you need to find out what words visitors make use of to find your products and services. Keyword research is an integral part of search engine marketing strategy. You can have the best strategies, the most innovative ideas, but this will come to a naught if you do not find out the right keywords to advertise your products. It may happen that you advertise your site using a particular word and the visitor actually uses different words to search for your products. So, it is crucial to find out visitor activity to know exactly what visitors look on the web. If you feel that you will not be able to handle the search engine marketing of your business despite knowing all the search engine marketing tips, your best bet is to hire the services of a professional to do the work for you. There are several search engines marketing firm that will do the work for you flawlessly. You can sit back and enjoy the benefits of such search engine marketing firms.
About The Author
Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization, Affiliated Marketing,website promotion online and Organic search engine optimization.To get his search engine marketing tips for your website to get high rank and top position in major search engines visit http://www.cometsearchenginemarketing.com/.
Saturday, April 28, 2007
How to SEO your site right.by: Matt Colyer
Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. In this article I will tell how to increase your ranking and how to out do your competition.
Search engines change their algorithms often and it's hard to keep up for anyone, so if you don't know much about SEO don't worry, I will get you up to speed. First make sure YOUR site is robot FRIENDLY by using HTML instead of flash and use more text than images or flash.
Page size can help you rank better in search engines, by keeping your page size low you will help robot(s) get more out of your web page. You should Keep it under 100k, but it's best to keep it around 25k or lower. Content is a key because search engines like Google love theme sites. Build three pages of content per week with at least 200 words.
One thing that every one that owns a site should have heard about by now is link popularity. Link building is very important because not only will search engines find your site faster, but it will help you rank higher for the keywords you used in the links. Try to trade links with websites which have high Google PageRank of at least 4, the more the better, but don't trade links just for PageRank, look at Traffic more. Below is a link to a link exchange that will help you build you link popularity and traffic.
http://www.linkexchangeit.com
Density and position play a big part in your ranking for your keywords. You should use your keyword once in the title, once in the description meta tag, once the in the heading, once the in the URL, once in bold text. Try to get a density between 5% and 20% and you should do good.
Submit your home page and maybe a few other pages in your site to the search engines, than wait for them to come to your web site. The waiting part is the harder part after you submit to the search engine. You can see the main search engines that you should submit to below.
Google - http://www.google.com/addurl.html
Yahoo - http://submit.search.yahoo.com/free/request
Teoma/Ask Jeeves - You will need to email Teoma to get in at this time.
Meta tags are not that important as they once were, but some search still consider them and this could help you rank higher in some search engines. Use the keyword meta tag and description meta tag, the rest don't do nothing nor help!
After the robots start coming to your site watch the logs (If you have logs) very closely and keep up with what pages they index and how often they come. Also make sure robots are crawling the full site and not just some pages.
About The Author
Matt Colyer is the owner of the Marhen.com Network and is a part-time SEO. He also is a php, CGI and ASP developer.
Search engines change their algorithms often and it's hard to keep up for anyone, so if you don't know much about SEO don't worry, I will get you up to speed. First make sure YOUR site is robot FRIENDLY by using HTML instead of flash and use more text than images or flash.
Page size can help you rank better in search engines, by keeping your page size low you will help robot(s) get more out of your web page. You should Keep it under 100k, but it's best to keep it around 25k or lower. Content is a key because search engines like Google love theme sites. Build three pages of content per week with at least 200 words.
One thing that every one that owns a site should have heard about by now is link popularity. Link building is very important because not only will search engines find your site faster, but it will help you rank higher for the keywords you used in the links. Try to trade links with websites which have high Google PageRank of at least 4, the more the better, but don't trade links just for PageRank, look at Traffic more. Below is a link to a link exchange that will help you build you link popularity and traffic.
http://www.linkexchangeit.com
Density and position play a big part in your ranking for your keywords. You should use your keyword once in the title, once in the description meta tag, once the in the heading, once the in the URL, once in bold text. Try to get a density between 5% and 20% and you should do good.
Submit your home page and maybe a few other pages in your site to the search engines, than wait for them to come to your web site. The waiting part is the harder part after you submit to the search engine. You can see the main search engines that you should submit to below.
Google - http://www.google.com/addurl.html
Yahoo - http://submit.search.yahoo.com/free/request
Teoma/Ask Jeeves - You will need to email Teoma to get in at this time.
Meta tags are not that important as they once were, but some search still consider them and this could help you rank higher in some search engines. Use the keyword meta tag and description meta tag, the rest don't do nothing nor help!
After the robots start coming to your site watch the logs (If you have logs) very closely and keep up with what pages they index and how often they come. Also make sure robots are crawling the full site and not just some pages.
About The Author
Matt Colyer is the owner of the Marhen.com Network and is a part-time SEO. He also is a php, CGI and ASP developer.
Thursday, April 26, 2007
google ranking system
hi dudes, I just found this nice article which describes the ranking system of google, which was published in march. Have a look, it's well written.
Read about the google ranking system
Read about the google ranking system
Wednesday, April 04, 2007
Top searches on google Feb. 2007
Hi folks, I just found this list of google top searches on internet marketing and adsense. New Affiliates use these phrases to look for information on PPC/ affiliate marketing.If you know how to use them in your content you may get more visitors to your sites. Good luck
adsense,
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google home page usa,
google video,
google home,
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google .com,
google monitor query,
google image,
google search engine home page,
engine google home page search site web,
google news,
google toolbar,
google home page search site web,
chair google home page usa,
google mail,
google people search,
download earth google,
google home page personalized,
google ro,
google scholar,
google ca,
web home of google,
google earth zoom,
google earth.com,
search the web for google search,
google home search web,
google canada,
google home page site,
google free people search,
google group,
google image search,
google talk,
google finance,
google adsense,
google uk,
google translate,
google romania,
google uk home page,
google home page search,
car google home insurance page search site web,
business culture google its our rewrote rival rule search transformed,
engine google home house inn page search site web winsor,
google tool bar,
google fr,
google desktop,
google mexico,
google gmail,
checkout google,
google france,
google video search,
google pl,
google home sign web,
google personal home page,
google web,
google desktop search,
google adwords,
google world,
adwords adwords google google guide guide ultimate ultimate,
google world map,
google game,
google translator,
contribution google home page usa,
google en espanol,
google toolbar download,
analytic google,
google calendar,
earth google key number pro,
google monitor query or googletestad,
earth google map,
google satellite map,
google en español,
google search.com,
google farsi,
google de,
google site msn.com,
google japan,
google arabic,
dailymotion download from google ifilm video youtube,
google translation,
google es,
google español,
download earth free google,
google search engine find people,
google home web page,
business google hottest inside media our story success technology time,
google españa,
ask google,
google satellite,
google book,
google espanol,
google yahoo,
earth google plus,
adsense adsense code google making money never told,
marketing,
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insurance marketing,
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business marketing and advertising,
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event marketing,
marketing tool,
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direct mail marketing,
sports marketing,
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international marketing,
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sales marketing,
online marketing group,
marketing search yahoo,
marketing jobs,
email marketing software,
internet marketing services,
guerilla marketing,
affiliate marketing program,
search marketing,
marketing item,
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viral marketing,
principle of marketing,
marketing firm,
vector marketing,
internet marketing advertising,
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product marketing,
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marketing program,
internet marketing consultant,
restaurant marketing,
ebook marketing,
web site marketing strategy,
strategic marketing,
database marketing,
marketing consultant,
small business marketing,
home based business network marketing,
marketing lead,
marketing idea,
marketing communication,
search engine marketing services,
multi level marketing,
integrated marketing communication,
internet web site marketing,
search engine marketing company,
marketing mix,
american marketing association,
multilevel marketing,
law firm marketing,
marketing deca,
marketing article,
internet marketing solution,
e marketing,
business internet marketing opportunity,
music marketing,
web site promotion marketing,
global marketing,
strategic internet marketing,
50 every executive marketing master metrics metrics should,
business to business marketing,
home based internet marketing business,
internet marketing seo,
company get marketing mouth people smart talking word,
business home internet marketing opportunity,
permission marketing,
web site promotion internet marketing,
fortune hi tech marketing,
bark cat customer ignore marketing persuading they waiting when,
bulk email marketing,
affiliate,
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120.overture.com hostname ypn,
yahoo ypn,
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keywords†ypn “yahoo,
invite ypn,
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yahoo adsense,
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adsense traffic,
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adsense earn money,
adsense ready site,
adsense web master,
advertise google relevant adsense,
10 adsense secret,
google,
google search,
google earth,
google search engine,
google map,
search the web for google,
google home page usa,
google video,
google home,
google com,
google search web site,
google .com,
google monitor query,
google image,
google search engine home page,
engine google home page search site web,
google news,
google toolbar,
google home page search site web,
chair google home page usa,
google mail,
google people search,
download earth google,
google home page personalized,
google ro,
google scholar,
google ca,
web home of google,
google earth zoom,
google earth.com,
search the web for google search,
google home search web,
google canada,
google home page site,
google free people search,
google group,
google image search,
google talk,
google finance,
google adsense,
google uk,
google translate,
google romania,
google uk home page,
google home page search,
car google home insurance page search site web,
business culture google its our rewrote rival rule search transformed,
engine google home house inn page search site web winsor,
google tool bar,
google fr,
google desktop,
google mexico,
google gmail,
checkout google,
google france,
google video search,
google pl,
google home sign web,
google personal home page,
google web,
google desktop search,
google adwords,
google world,
adwords adwords google google guide guide ultimate ultimate,
google world map,
google game,
google translator,
contribution google home page usa,
google en espanol,
google toolbar download,
analytic google,
google calendar,
earth google key number pro,
google monitor query or googletestad,
earth google map,
google satellite map,
google en español,
google search.com,
google farsi,
google de,
google site msn.com,
google japan,
google arabic,
dailymotion download from google ifilm video youtube,
google translation,
google es,
google español,
download earth free google,
google search engine find people,
google home web page,
business google hottest inside media our story success technology time,
google españa,
ask google,
google satellite,
google book,
google espanol,
google yahoo,
earth google plus,
adsense adsense code google making money never told,
marketing,
marketing campaign,
internet marketing,
marketing agency,
email marketing,
marketing book,
business marketing,
internet marketing online,
network marketing,
mortgage marketing,
direct marketing,
affiliate marketing,
marketing and advertising,
marketing plan,
marketing strategy,
marketing research,
marketing blog,
web site marketing,
marketing software,
marketing management,
marketing tip,
ppc search engine internet marketing,
insurance marketing,
internet marketing strategy,
marketing services,
internet marketing tool,
business marketing and advertising,
biggest marketing music music myspace networking promote sell site web world,
event marketing,
marketing tool,
real estate marketing,
sample marketing plan,
direct mail marketing,
sports marketing,
direct marketing software,
promotional marketing,
international marketing,
marketing company,
sales marketing,
online marketing group,
marketing search yahoo,
marketing jobs,
email marketing software,
internet marketing services,
guerilla marketing,
affiliate marketing program,
search marketing,
marketing item,
guerrilla marketing,
viral marketing,
principle of marketing,
marketing firm,
vector marketing,
internet marketing advertising,
search engine marketing firm,
product marketing,
business duct guide marketing marketing most practical small tape world,
marketing program,
internet marketing consultant,
restaurant marketing,
ebook marketing,
web site marketing strategy,
strategic marketing,
database marketing,
marketing consultant,
small business marketing,
home based business network marketing,
marketing lead,
marketing idea,
marketing communication,
search engine marketing services,
multi level marketing,
integrated marketing communication,
internet web site marketing,
search engine marketing company,
marketing mix,
american marketing association,
multilevel marketing,
law firm marketing,
marketing deca,
marketing article,
internet marketing solution,
e marketing,
business internet marketing opportunity,
music marketing,
web site promotion marketing,
global marketing,
strategic internet marketing,
50 every executive marketing master metrics metrics should,
business to business marketing,
home based internet marketing business,
internet marketing seo,
company get marketing mouth people smart talking word,
business home internet marketing opportunity,
permission marketing,
web site promotion internet marketing,
fortune hi tech marketing,
bark cat customer ignore marketing persuading they waiting when,
bulk email marketing,
affiliate,
affiliate marketing,
adult affiliate program,
affiliate master program web,
affiliate free program,
affiliate best program,
adult affiliate master program web,
affiliate review,
affiliate marketing program,
affiliate network,
affiliate click pay per,
affiliate program top,
affiliate click pay per program,
affiliate free online program,
affiliate best free online program,
affiliate directory program,
affiliate ppc program,
affiliate business internet marketing online promotion,
affiliate card credit program,
affiliate online program,
affiliate internet marketing program,
436, 797 affiliate handbook i in made one online other people selling stuff super year,
affiliate business,
affiliate internet marketing,
affiliate make money program,
affiliate data enables feed goldencan integration,
affiliate business opportunity program,
affiliate project x,
affiliate ebook marketing,
affiliate site web,
advertising affiliate,
affiliate program site web,
affiliate make money online program,
affiliate hosting,
affiliate handbook theaffiliatehandbook.com,
affiliate marketing network,
affiliate directory,
advertising affiliate program,
affiliate software,
affiliate income program residual,
affiliate mortgage program,
affiliate join program,
affiliate poker,
affiliate mlm software,
affiliate site,
affiliate internet program,
affiliate casino program,
affiliate program review,
affiliate marketing support,
affiliate partner program,
affiliate classifieds whistler,
affiliate program web,
affiliate program software,
adult affiliate,
affiliate management program,
affiliate internet marketing tip,
affiliate based business home,
affiliate program sales,
affiliate company internet marketing,
affiliate tracking,
affiliate classifieds,
affiliate marketing network program,
affiliate program travel,
affiliate best marketing program,
affiliate internet make money program,
affiliate lead marketing mlm network,
affiliate internet make money online program,
affiliate viagra,
affiliate sales,
affiliate forum program,
affiliate internet marketing web,
affiliate card credit,
affiliate programme,
affiliate pay per program sale,
affiliate google,
affiliate ecommerce program,
affiliate nbc,
affiliate marketing online,
affiliate marketing mlm network,
affiliate internet marketing super,
affiliate clickbank,
affiliate city classifieds free quebec,
affiliate making money program,
affiliate opportunity,
abc affiliate,
affiliate business opportunity,
affiliate guide marketing,
2006 affiliate company marketing modern network party plan start web,
affiliate christian program,
affiliate marketing software,
affiliate marketing site web,
affiliate poker program,
affiliate super,
affiliate marketing niche program,
affiliate marketing tool,
affiliate click per,
affiliate internet marketing online program,
affiliate affiliate marketing program,
affiliate city classifieds quebec,
ypn,
100.overture.com hostname ypn,
120.overture.com hostname ypn,
yahoo ypn,
mailto ypn,
c100.ysm.vip.ac2.yahoo.com hostname ypn,
adsense yahoo ypn,
keywords†ypn “yahoo,
invite ypn,
Monday, March 26, 2007
Automation is the key of success! Part 1
Automation is without doubt one of the most important things of any online
project and the main key of success.I’m now going to explain why this is the
case… and how you can use this concept to improve your own online project.
what is Automation?
I remember how exciting it was when I made my first sale.
I wrote an email to the customer:
"Thank you for your order, we have recieved your payment. Here are your link and password to download the e-book".
Then I thought to my self: This is not the way to go, when I get more orders,
I have to stay the whole day infront of my INBOX folder and awnser an email after another.
In fact, it sounds like a hard job, and anyone of us who went into internet marketing wanted to avoid hard work.
The biggest problem in Internet marketing is that there are many small online shop owners out there who quickly fall into this trap. I realized, that I worked harder and longer than in any other job I did before. I was sitting the whole day, sometimes up to 15 hours, awnsering emails, verifying orders and updating subscribers lists. My profits didn't grow as they should have, because I was
trapped into two e-book shops and I didn't have enough time to look for other
income streams.
So what to do? The awnser is Automation!
That's when I started automate my websites, it really took the time-consuming work of my business.Automating my business allowed me to concentrate on launching new ideas, developing and expanding my business into other, more profitable niches, and ultimately enabled me to make more money. That was the point when I started to be successful.
In this post, I am going to explain one way of Automation and I hope that you can integrate the methods to make your web site a success.
How did I advertise my website?
As I mentioned above, I went into selling e-books, because in my oppinon they are easier to sell that phyical goods. I bought a domain name and started a website. But how did I got costumers to buy my goods?
Well when I started, I readed on some websites that I could promote my website and my products by entering communities and forums, who talk about the same topic my e-books where about. I surfed through the threads and joined the discussions. Sometimes, not always, I put my link and the forums visitors followed it to my website. That way I sold 1-2 e-books per day, sometimes 1 more.
Well that was a good start and I can recommand it for beginners, but you have to save the money to go on with the next step I did,
I automated the Website promotion.
I started an Adwords campaign. but why?
Starting an adwords campaign would be not that easy, because of the high competition of other Advertisers.Nevertheless it helped me saving much time. When starting an Adwords campaign, you have to consider not to go for the main keywords, but for the low competitive keyphrases.
For example, when i typed in play golf (about 250000 searches/month on google),
the average bid on that keyword was about 0.3 $. That meant that I had to bid the same to be on the first result page on google. The average conversion is about 2%-5%, when you are selling a really good product.
My e-book's price was 15.99$. That means, I would pay an average of 30 $ in Adwords to sell 2 e-books.
My trick was to go for the lower competitive keywords and key phrases like:
how to play golf (low competition) bid price 0.1 $
That way I managed to sell 2 e-books at a price of 10 $ in Adwords. That was great.
And because I offered other e-books on my website, my costumers re-visited my website on their own and started purchasing my other products too. I always had an "offer of the week", like buy one get an other e-book with the same or a lower price 50% off.
Of course I didn't only bid on "how to play golf", but built various combinations
with low or no competition. The success with Adwords is, building a huge keyword list, (we'll talk about that another time).
So, once I started bidding on my keywords, my job was done. The only thing I had to do was testing the success of my keywords and key phrases. From time to time I had to manage the bid amounts and changed them, throw away some of the keywords and replace them by others, which were cheap.
My Website promotion was done!
to be continued.
project and the main key of success.I’m now going to explain why this is the
case… and how you can use this concept to improve your own online project.
what is Automation?
I remember how exciting it was when I made my first sale.
I wrote an email to the customer:
"Thank you for your order, we have recieved your payment. Here are your link and password to download the e-book".
Then I thought to my self: This is not the way to go, when I get more orders,
I have to stay the whole day infront of my INBOX folder and awnser an email after another.
In fact, it sounds like a hard job, and anyone of us who went into internet marketing wanted to avoid hard work.
The biggest problem in Internet marketing is that there are many small online shop owners out there who quickly fall into this trap. I realized, that I worked harder and longer than in any other job I did before. I was sitting the whole day, sometimes up to 15 hours, awnsering emails, verifying orders and updating subscribers lists. My profits didn't grow as they should have, because I was
trapped into two e-book shops and I didn't have enough time to look for other
income streams.
So what to do? The awnser is Automation!
That's when I started automate my websites, it really took the time-consuming work of my business.Automating my business allowed me to concentrate on launching new ideas, developing and expanding my business into other, more profitable niches, and ultimately enabled me to make more money. That was the point when I started to be successful.
In this post, I am going to explain one way of Automation and I hope that you can integrate the methods to make your web site a success.
How did I advertise my website?
As I mentioned above, I went into selling e-books, because in my oppinon they are easier to sell that phyical goods. I bought a domain name and started a website. But how did I got costumers to buy my goods?
Well when I started, I readed on some websites that I could promote my website and my products by entering communities and forums, who talk about the same topic my e-books where about. I surfed through the threads and joined the discussions. Sometimes, not always, I put my link and the forums visitors followed it to my website. That way I sold 1-2 e-books per day, sometimes 1 more.
Well that was a good start and I can recommand it for beginners, but you have to save the money to go on with the next step I did,
I automated the Website promotion.
I started an Adwords campaign. but why?
Starting an adwords campaign would be not that easy, because of the high competition of other Advertisers.Nevertheless it helped me saving much time. When starting an Adwords campaign, you have to consider not to go for the main keywords, but for the low competitive keyphrases.
For example, when i typed in play golf (about 250000 searches/month on google),
the average bid on that keyword was about 0.3 $. That meant that I had to bid the same to be on the first result page on google. The average conversion is about 2%-5%, when you are selling a really good product.
My e-book's price was 15.99$. That means, I would pay an average of 30 $ in Adwords to sell 2 e-books.
My trick was to go for the lower competitive keywords and key phrases like:
how to play golf (low competition) bid price 0.1 $
That way I managed to sell 2 e-books at a price of 10 $ in Adwords. That was great.
And because I offered other e-books on my website, my costumers re-visited my website on their own and started purchasing my other products too. I always had an "offer of the week", like buy one get an other e-book with the same or a lower price 50% off.
Of course I didn't only bid on "how to play golf", but built various combinations
with low or no competition. The success with Adwords is, building a huge keyword list, (we'll talk about that another time).
So, once I started bidding on my keywords, my job was done. The only thing I had to do was testing the success of my keywords and key phrases. From time to time I had to manage the bid amounts and changed them, throw away some of the keywords and replace them by others, which were cheap.
My Website promotion was done!
to be continued.
Wednesday, March 21, 2007
New free Webmaster Tools
While surfing on the internet I found some helpful tools, which may help you.
1. AdWords Keyword Generation Tool creates a huge list of keywords for your adwords campaigns.
2. Domain name buyers tool finds domain names, made from keywords which recieved traffic from overture. It also tells you if the domain names are still available or not.
3. If you want to hide your affiliate referer links you may like the PHP Link Cloaker Generator.
4. The back link analyzer tool simply analyzes the back links to any domain name.
5. The Keyword Competition Analyzer analyzes the top 10 reults on google for any keyword set.
Have fun.
1. AdWords Keyword Generation Tool creates a huge list of keywords for your adwords campaigns.
2. Domain name buyers tool finds domain names, made from keywords which recieved traffic from overture. It also tells you if the domain names are still available or not.
3. If you want to hide your affiliate referer links you may like the PHP Link Cloaker Generator.
4. The back link analyzer tool simply analyzes the back links to any domain name.
5. The Keyword Competition Analyzer analyzes the top 10 reults on google for any keyword set.
Have fun.
Saturday, March 17, 2007
Are back links really that important?
There are several factors that influence your ranking on google. One of the most important things you have to concider whe SE optimizing are getting backlinks.
Of course content is king, meta tags have become less important, and keyword density is still an important factor, but there is one more mathematical factor google uses to give your site a value, which is still the most important factor for the Page rank. We will talk about back links.
Back links or reciprocal links are the same thing, both of them tell a search engine robot, your site should get a better rank, because other people think your site is helpful or it meets their taste, and that's why they link back to you. But getting a back link alone isn't enough to attract the search engine, giving you a higher ranking. You have to close the loop and give those sites, who link back to you a back link too. That means that you are creating with the other sites a network, and google rewards your website for planning it this way.
Sometimes it happens, that sites who link to you get deleted or the back link which they give you becomes broken. So, when the google robot visits your site and follows the broken link, or google visits the affiliated site and finds there a broken link, it reduces your value and your PR drops down. It also depends on:
How many backlinks are you getting?
How many of these links are broken?
If you get for example 100 back links and 2 are broken, then it wouldn't be a big problem, because we are talking about 2% only. But if you are getting only 10 backlinks and 2 are broken, then we have 20% of broken backlinks.
Conclusion:
Always try to get working backlinks, visit the sites who link back to you and investigate the links to your site. Do they work? If not, send an e-mail to the webmaster. Also have a look at the links which leave your site. Do they work? If not repair them.
Of course content is king, meta tags have become less important, and keyword density is still an important factor, but there is one more mathematical factor google uses to give your site a value, which is still the most important factor for the Page rank. We will talk about back links.
Back links or reciprocal links are the same thing, both of them tell a search engine robot, your site should get a better rank, because other people think your site is helpful or it meets their taste, and that's why they link back to you. But getting a back link alone isn't enough to attract the search engine, giving you a higher ranking. You have to close the loop and give those sites, who link back to you a back link too. That means that you are creating with the other sites a network, and google rewards your website for planning it this way.
Sometimes it happens, that sites who link to you get deleted or the back link which they give you becomes broken. So, when the google robot visits your site and follows the broken link, or google visits the affiliated site and finds there a broken link, it reduces your value and your PR drops down. It also depends on:
How many backlinks are you getting?
How many of these links are broken?
If you get for example 100 back links and 2 are broken, then it wouldn't be a big problem, because we are talking about 2% only. But if you are getting only 10 backlinks and 2 are broken, then we have 20% of broken backlinks.
Conclusion:
Always try to get working backlinks, visit the sites who link back to you and investigate the links to your site. Do they work? If not, send an e-mail to the webmaster. Also have a look at the links which leave your site. Do they work? If not repair them.
Thursday, March 08, 2007
Using Meta Tags?
In this post we'll talk about onpage optimization. The biggest part of onpage optimization takes place in the code of your website, so HTML basics are a must to understand this post.
Meta Tags
The Meta tags "keyword and description" have lost their importance since the first days of Search Engine Optimization. This applys more to the metatag-"keyword". This metatag is used in the code of the website and is hidden for the website visitor, that`s why it could be used easyly to influence the search results in SE. There are many people today who completely neglect the meta tag "Keyword". Never the less it should be still used for new sites. Mainly the discription- meta tag should be still used, because it is shown in the Search Engine search results and there you may get more attention to your site. In my case it is ("hot seo news for noobs"). That´s why the description metatag should be chosen well and describe your homepages with a view words or a whole sentence. Use a maximum of 200-250 characters for the two meta tags.
Es gibt noch weitere Meta-Tags die aber keine direkte Auswirkung auf das Ranking haben. So kann der robots-Metatag genutzt werden um den Suchmaschinen verschiedene Anweisungen zu geben. Zumindest die großen Suchmaschinen sollten sich daran halten. Mit folgendem Meta-Tag kann man die Suchmaschinen dazu anweisen die Seite nicht zu indexieren: In diesem Fall sollte allerdings auch die robots.txt genutzt werden. Nach der Datei robots.txt suchen die Suchmaschinen-Robots im Stammverzeichnis einer Domain, also zum Beispiel unter "http://www.domain.de/robots.txt". Mit Hilfe der Datei robots.txt kann man die Suchmaschinen-Robots anweisen bestimmte Verzeichnisse und Dateien nicht zu indexieren. Die robots.txt könnte zum Beispiel wie folgt aussehen:
There are some more meta tags, but they don`t influence your PR directly. There is for exampla the robot -metatag that is used to give the SE robots commands. Mainly the robots of large SE would use the robots tag. In every case the robots.txt should be used, so they can crawl in the root directory of the page. This would loo like"http://www.domain.com/robots.txt. With the help of robots.txt you can command the robots not to index some sites, you don´t want to be indexed. That may look like:
User-agent: *
Disallow: /directoryx/
Disallow: /fileix.html
In this case the robots are commanded not to index the directoryX and the file filex.html.
Another useful tag is:
"< meta http-equiv="cache-control" content="no-cache ">"
So the search engines would cache your site and only show results with adirect link to your website.
Check out this meta tag generator.
ps: I think we should also talk one time about the SEO guide to Google's supplemental results, LSI aspect of SEO copywriting, and I ll tell you a weird SEO story about the Iranian Google bomb.
Meta Tags
The Meta tags "keyword and description" have lost their importance since the first days of Search Engine Optimization. This applys more to the metatag-"keyword". This metatag is used in the code of the website and is hidden for the website visitor, that`s why it could be used easyly to influence the search results in SE. There are many people today who completely neglect the meta tag "Keyword". Never the less it should be still used for new sites. Mainly the discription- meta tag should be still used, because it is shown in the Search Engine search results and there you may get more attention to your site. In my case it is ("hot seo news for noobs"). That´s why the description metatag should be chosen well and describe your homepages with a view words or a whole sentence. Use a maximum of 200-250 characters for the two meta tags.
Es gibt noch weitere Meta-Tags die aber keine direkte Auswirkung auf das Ranking haben. So kann der robots-Metatag genutzt werden um den Suchmaschinen verschiedene Anweisungen zu geben. Zumindest die großen Suchmaschinen sollten sich daran halten. Mit folgendem Meta-Tag kann man die Suchmaschinen dazu anweisen die Seite nicht zu indexieren: In diesem Fall sollte allerdings auch die robots.txt genutzt werden. Nach der Datei robots.txt suchen die Suchmaschinen-Robots im Stammverzeichnis einer Domain, also zum Beispiel unter "http://www.domain.de/robots.txt". Mit Hilfe der Datei robots.txt kann man die Suchmaschinen-Robots anweisen bestimmte Verzeichnisse und Dateien nicht zu indexieren. Die robots.txt könnte zum Beispiel wie folgt aussehen:
There are some more meta tags, but they don`t influence your PR directly. There is for exampla the robot -metatag that is used to give the SE robots commands. Mainly the robots of large SE would use the robots tag. In every case the robots.txt should be used, so they can crawl in the root directory of the page. This would loo like"http://www.domain.com/robots.txt. With the help of robots.txt you can command the robots not to index some sites, you don´t want to be indexed. That may look like:
User-agent: *
Disallow: /directoryx/
Disallow: /fileix.html
In this case the robots are commanded not to index the directoryX and the file filex.html.
Another useful tag is:
"< meta http-equiv="cache-control" content="no-cache ">"
So the search engines would cache your site and only show results with adirect link to your website.
Check out this meta tag generator.
ps: I think we should also talk one time about the SEO guide to Google's supplemental results, LSI aspect of SEO copywriting, and I ll tell you a weird SEO story about the Iranian Google bomb.
Monday, March 05, 2007
How important is content for SEO?
When people create a website and start to optimize it for search engines like google (which may take much time) they forget the things which are more important than SEO. Content. Google can not see pictures, so the only way to let them know what you have on your site may be via text. Is it really so difficult to put text on our sites?
many website creators care more on how the site looks like, and take less care about it´s functions.It is true that Flash, can be used to create a very beautiful site, but nice layouts with animations, completely neglect the fact that we are building a useful site for the world, not just for us.
When optimizing you sites, its content should be the first thing you think of. Many people may say "I don't even know what to write." Well, your site is an extension of your business/service/whatever, and as such you are likely to be well versed in that area. But I think people get caught up in the idea that the text is going to be placed on the site, promoting the attention to variables such as what font to use, what color, how it will look, etc.
So what to do to create a text. The best advice I can give you is to write your text with pen and paper and then type it via textpad not word (this may cause problems with copy and paste). Just write about anything of your business, yourself, your service, everything can be used in future, you never know how things will develop in future. You should try to write specific (for keyword reasons). That way it isn't hard to create an article with more than 1000 words. You may not use everything ones, but maybe in future. 500 words of text may be enough for a site, you see, this may be a good start.
After all think about spacing, fontsize, color and so on. This is one of the biggest
mistakes which are done while creating content for your site.
Try it out, this method will surly help. Content is so very important to search engine optimization, and should be treated as such.
Did this article help? Please comment.
many website creators care more on how the site looks like, and take less care about it´s functions.It is true that Flash, can be used to create a very beautiful site, but nice layouts with animations, completely neglect the fact that we are building a useful site for the world, not just for us.
When optimizing you sites, its content should be the first thing you think of. Many people may say "I don't even know what to write." Well, your site is an extension of your business/service/whatever, and as such you are likely to be well versed in that area. But I think people get caught up in the idea that the text is going to be placed on the site, promoting the attention to variables such as what font to use, what color, how it will look, etc.
So what to do to create a text. The best advice I can give you is to write your text with pen and paper and then type it via textpad not word (this may cause problems with copy and paste). Just write about anything of your business, yourself, your service, everything can be used in future, you never know how things will develop in future. You should try to write specific (for keyword reasons). That way it isn't hard to create an article with more than 1000 words. You may not use everything ones, but maybe in future. 500 words of text may be enough for a site, you see, this may be a good start.
After all think about spacing, fontsize, color and so on. This is one of the biggest
mistakes which are done while creating content for your site.
Try it out, this method will surly help. Content is so very important to search engine optimization, and should be treated as such.
Did this article help? Please comment.
Monday, January 22, 2007
Google plans a shop-platform for E-books
The Userswould be able to lean or buy e-books....
Search Engine Google is planning an online-platform for selling e-books. Book-publisher will be able to allow custumers to get online access to their e-book data bases. It is though for people who plan a journy and only want to lean a guide books or for those people who only need a chapter of a book.
After the decreasing e-book market in the last years, this shop should open the market for the huge mass. In Japan for example, people are reading full romans on their mobile phone.
Google wird das Projekt im Rahmen seines Google Book Search Services anbieten und Partnerschaften mit Verlegern aufbauen, sagte der Google-Manager. Bisher habe man bereits Penguin, Harper Collins und Simon & Schuster gewonnen. Ein genauer Starttermin für den Onlineshop stehe zwar noch nicht fest, man werde aber eher "bald als später" starten. (as)
Google will offer the e-books within it's Book Search Engine and will start relationships to every possible publisher like Penguine, Harper Collins and Simon & Schuster. There is no exact starting date but Google says: It will happen as soon as possible.
Search Engine Google is planning an online-platform for selling e-books. Book-publisher will be able to allow custumers to get online access to their e-book data bases. It is though for people who plan a journy and only want to lean a guide books or for those people who only need a chapter of a book.
After the decreasing e-book market in the last years, this shop should open the market for the huge mass. In Japan for example, people are reading full romans on their mobile phone.
Google wird das Projekt im Rahmen seines Google Book Search Services anbieten und Partnerschaften mit Verlegern aufbauen, sagte der Google-Manager. Bisher habe man bereits Penguin, Harper Collins und Simon & Schuster gewonnen. Ein genauer Starttermin für den Onlineshop stehe zwar noch nicht fest, man werde aber eher "bald als später" starten. (as)
Google will offer the e-books within it's Book Search Engine and will start relationships to every possible publisher like Penguine, Harper Collins and Simon & Schuster. There is no exact starting date but Google says: It will happen as soon as possible.
Google and Microsoft do massive investions into new Datacenters!
Location: Mountain View/Kalifornia, and Redmond/Washington
Although the Search Engine War between Google and MSN. The two giants announced yesterday a massive investion of $ 1.15 billions into new Data Centers. They are preparing themselfes for the increasing data traffic, caused by the increasing online services by the onlinemarkets and the fast growth of people who use the Internet.
Googles new Data Center will be built in Lenoir/ North Carolina and will cost about 600 Million $. In the last few years Google invested about 800 Million $ into optimizing his infrastructure.
The gouverment of North Carolina attracted Google with a tax allowance of 100 Million Dollar.
but the state of North Carolina has also the disadvantage of only moderate electricity prices, which are Google's significant expenses.
Microsoft chose San Antonio/Texas and investierts 550 Millionen Dollar. The Datacenter there should be mainly a base for the following growth of Microsoft's Live-services like for Windows- Updates, Office-Updates, the Search Engine MSN, and Microsoft's E-Mail Service Hotmail.
Although the Search Engine War between Google and MSN. The two giants announced yesterday a massive investion of $ 1.15 billions into new Data Centers. They are preparing themselfes for the increasing data traffic, caused by the increasing online services by the onlinemarkets and the fast growth of people who use the Internet.
Googles new Data Center will be built in Lenoir/ North Carolina and will cost about 600 Million $. In the last few years Google invested about 800 Million $ into optimizing his infrastructure.
The gouverment of North Carolina attracted Google with a tax allowance of 100 Million Dollar.
but the state of North Carolina has also the disadvantage of only moderate electricity prices, which are Google's significant expenses.
Microsoft chose San Antonio/Texas and investierts 550 Millionen Dollar. The Datacenter there should be mainly a base for the following growth of Microsoft's Live-services like for Windows- Updates, Office-Updates, the Search Engine MSN, and Microsoft's E-Mail Service Hotmail.
Sunday, January 21, 2007
Microsoft is not able to beat google!
Microsoft has lost his fight against the most used search engine google. Inspite of billions of investions into his Online-Portal MSN the Software giant is loosing more and more ground at its most important market the USA. But the success spoilt Microsoft doesn`t think of giving up his fight against windmills... to be continued
New open source Search Engine by Jimmy Wales
Jimmy Wales the founder of Wikipedia starts a new open source search engine "Wikisari". The first servers are set up. Everybody is invited to work on it, just like at Wikipedia. A voting-system should help show better results. So if you search something, the results are shown and the user votes if he is happy with the show results or not. The user has also the possibillity not only to give a positive or negative vote for a website, but also to work on the indexing of the websites and to set bookmarks for other Wikisari users and to publish his own bookmarks, wich may help other users to find usefull results.
Summary: The social network trend is moving forward and takes over the search engines of the future. A good revolutioning idea!
Summary: The social network trend is moving forward and takes over the search engines of the future. A good revolutioning idea!
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