Search engine marketing is the base for the success of any online venture. And keyword research is the basis of doing successful search engine marketing. Basically, search engine marketing is nothing but all the different marketing strategies that are adopted by online sites to market their goods and services in major search engines on the web. Compared to the other traditional methods of marketing, search engine marketing has been found to be the most successful and effective marketing strategies for any online products. So if you are into online buying and selling of goods, search engine marketing is what you should be doing and search engine marketing tips are the guide that you can use for this. Search engine tips can guide you in the proper direction for the marketing of your product in major search engines on the web. So all you need to do is identify what search engine marketing strategies will best suit your market. More than 95% of online visitors seek the help of search engines to find out anything on the web. Well I am not saying this, but a research by a major institution says it and you need to take special notice of this, if you want to succeed in your online business. All your business and marketing strategies must be aimed at bombarding your target audience with lots of information about your product. So search engines become your automatic choice for advertising your product on the web. To advertise about your product on the web, it is very important for you to find out the appropriate keywords using which you want customers to buy goods from your online site. To search for anything on search engines, you need to type in a phrase and based on this the results will be displayed to you. To succeed on the web, you need to find out what words visitors make use of to find your products and services. Keyword research is an integral part of search engine marketing strategy. You can have the best strategies, the most innovative ideas, but this will come to a naught if you do not find out the right keywords to advertise your products. It may happen that you advertise your site using a particular word and the visitor actually uses different words to search for your products. So, it is crucial to find out visitor activity to know exactly what visitors look on the web. If you feel that you will not be able to handle the search engine marketing of your business despite knowing all the search engine marketing tips, your best bet is to hire the services of a professional to do the work for you. There are several search engines marketing firm that will do the work for you flawlessly. You can sit back and enjoy the benefits of such search engine marketing firms.
About The Author
Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization, Affiliated Marketing,website promotion online and Organic search engine optimization.To get his search engine marketing tips for your website to get high rank and top position in major search engines visit http://www.cometsearchenginemarketing.com/.
Saturday, April 28, 2007
How to SEO your site right.by: Matt Colyer
Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. In this article I will tell how to increase your ranking and how to out do your competition.
Search engines change their algorithms often and it's hard to keep up for anyone, so if you don't know much about SEO don't worry, I will get you up to speed. First make sure YOUR site is robot FRIENDLY by using HTML instead of flash and use more text than images or flash.
Page size can help you rank better in search engines, by keeping your page size low you will help robot(s) get more out of your web page. You should Keep it under 100k, but it's best to keep it around 25k or lower. Content is a key because search engines like Google love theme sites. Build three pages of content per week with at least 200 words.
One thing that every one that owns a site should have heard about by now is link popularity. Link building is very important because not only will search engines find your site faster, but it will help you rank higher for the keywords you used in the links. Try to trade links with websites which have high Google PageRank of at least 4, the more the better, but don't trade links just for PageRank, look at Traffic more. Below is a link to a link exchange that will help you build you link popularity and traffic.
http://www.linkexchangeit.com
Density and position play a big part in your ranking for your keywords. You should use your keyword once in the title, once in the description meta tag, once the in the heading, once the in the URL, once in bold text. Try to get a density between 5% and 20% and you should do good.
Submit your home page and maybe a few other pages in your site to the search engines, than wait for them to come to your web site. The waiting part is the harder part after you submit to the search engine. You can see the main search engines that you should submit to below.
Google - http://www.google.com/addurl.html
Yahoo - http://submit.search.yahoo.com/free/request
Teoma/Ask Jeeves - You will need to email Teoma to get in at this time.
Meta tags are not that important as they once were, but some search still consider them and this could help you rank higher in some search engines. Use the keyword meta tag and description meta tag, the rest don't do nothing nor help!
After the robots start coming to your site watch the logs (If you have logs) very closely and keep up with what pages they index and how often they come. Also make sure robots are crawling the full site and not just some pages.
About The Author
Matt Colyer is the owner of the Marhen.com Network and is a part-time SEO. He also is a php, CGI and ASP developer.
Search engines change their algorithms often and it's hard to keep up for anyone, so if you don't know much about SEO don't worry, I will get you up to speed. First make sure YOUR site is robot FRIENDLY by using HTML instead of flash and use more text than images or flash.
Page size can help you rank better in search engines, by keeping your page size low you will help robot(s) get more out of your web page. You should Keep it under 100k, but it's best to keep it around 25k or lower. Content is a key because search engines like Google love theme sites. Build three pages of content per week with at least 200 words.
One thing that every one that owns a site should have heard about by now is link popularity. Link building is very important because not only will search engines find your site faster, but it will help you rank higher for the keywords you used in the links. Try to trade links with websites which have high Google PageRank of at least 4, the more the better, but don't trade links just for PageRank, look at Traffic more. Below is a link to a link exchange that will help you build you link popularity and traffic.
http://www.linkexchangeit.com
Density and position play a big part in your ranking for your keywords. You should use your keyword once in the title, once in the description meta tag, once the in the heading, once the in the URL, once in bold text. Try to get a density between 5% and 20% and you should do good.
Submit your home page and maybe a few other pages in your site to the search engines, than wait for them to come to your web site. The waiting part is the harder part after you submit to the search engine. You can see the main search engines that you should submit to below.
Google - http://www.google.com/addurl.html
Yahoo - http://submit.search.yahoo.com/free/request
Teoma/Ask Jeeves - You will need to email Teoma to get in at this time.
Meta tags are not that important as they once were, but some search still consider them and this could help you rank higher in some search engines. Use the keyword meta tag and description meta tag, the rest don't do nothing nor help!
After the robots start coming to your site watch the logs (If you have logs) very closely and keep up with what pages they index and how often they come. Also make sure robots are crawling the full site and not just some pages.
About The Author
Matt Colyer is the owner of the Marhen.com Network and is a part-time SEO. He also is a php, CGI and ASP developer.
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